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This color promotional film is about new fashions in clothing from California. This is a Montgomery Ward presentation and stars actress Janis Paige. This is circa the early 1960s.
Opening credits: Montgomery Ward presents STYLED IN CALIFORNIA over surfing/swimming/golfing/tennis (:08-:47). Speed boats on the water. People exit a car and go running onto the sand. Janis Paige, an actress from Hollywood’s golden age, throws a beach ball back to a little girl and then introduces California. A woman walks by a car and her clothes are discussed and price given. A woman uses a grill. Her outfit is explained and price given. Four women discuss as their fashions (dresses) are discussed and price given. A woman’s neckline and back are discussed (:48-4:09). A little girl walks over and her clothes are mentioned and price given. A young boy walks over playing with a beach ball and his clothes are discussed. Spaghetti strap dresses. A woman wears a dress and laughs in a yard (4:10-6:00). Two men get out of a boat. A teenage girl walks over and her outfit is discussed. Men golf and their clothes are discussed. Women play badminton. Women buy the pool wear bathing suits. A beach hat and sunglasses on a woman. The bathing suits are either coverups or one piece. A woman takes pictures of other women (6:01-8:31). Women wear one piece bathing suits on the beach. Two younger women talk with a boy. A woman jumps into a pool with a swan dive. Two women who are dressed from the 1890s sit poolside (8:32-10:36). Janis Page walks on screen and talks to the viewer while others sit poolside. A catalog flips pages. The cover of the catalog is shown. A woman wears a dress as designer names are mentioned. Janis Page is asked for an autograph by a young woman (10:37-12:00). Teenagers near a juice bar. A woman sips from a cup as her outfit is discussed and price given. Teenagers talk and mill about as their outfits are discussed and prices given. Janis Page wraps up the film (12:01-13:44). End credits (13:45-14:37).
Janis Paige (born Donna Mae Tjaden; September 16, 1922) is an American retired actress and singer. She is one of the last surviving stars from the Golden Age of Hollywood.
Montgomery Ward was founded by Aaron Montgomery Ward in 1872. Aaron had conceived of the idea of a dry goods mail-order business in Chicago, Illinois, after several years of working as a traveling salesman among rural customers. The company operated a mail order operation and department stores between 1872 and 2001.
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